“What's to stop Apple from increasing its commission to 50 percent?”

“Sir, we have never increased commissions in the store since the first day it operated in 2008.”

“There's nothing to stop you from doing so, is it?”

“No, sir. I disagree strongly with that.”

“There is a competition for developers just like there's a competition for customers. And so the competition for developers, they can write their apps for Android or Windows or Xbox or PlayStation. So we have fierce competition at the developer side and the customer side, which is essentially — it's so competitive I would describe it as a street fight for market share in the smartphone business.”